nudge

Nudging Retirement Savings: A New Approach to Pensions

Leave a Comment / Behavioral Economics, Business, Decision Making / By

Redefining Defined Benefit Pensions By Holly A. Bell For most people in the private sector,  defined benefit pensions have become a distant memory. Something their grandfather talks about over Thanksgiving dinner while reminiscing about his days at “the plant”. These plans, which guaranteed a certain percentage of a worker’s wages or salary in retirement, have …

Nudging Retirement Savings: A New Approach to Pensions Read More »

Guest Article: ‘Nudge’ Theory at Work in the Adult Playground

Leave a Comment / Behavioral Economics, Business, Decision Making / By

The rise of the adult playground (via http://www.scenereleases.eu) Glossy exercise machines are cropping up in parks, near the brightly-coloured swings and slides for children. It’s the latest bit of government “nudge theory”, writes Sophie Robehmed. Kids heading down the slide headfirst, babies talking gobbledygook in the sandpit and a golden retriever bounding…